The inspiration for this logo arrangement came from combining a profile picture of Ivan with the symbol of a heart. Ivan was a beloved member of the Tacoma, Washington area. So much so that a foundation was founded in his memory, a statue was erected in his honor, and a movie was created to honor his life. With that in mind I established a logo that could be rearranged without losing visual identity. The small details in the lettering was added to reflect the Gorilla-esque style of the logo which was inspired by a constructive critique from a peer.