The goal of our Ad Campaign is to appeal to the desires of our customers who want to get out and do something after being quarantined for months. We want them to respond to the ad by considering their personal state and being driven to put their mental and physical health first after putting it on hold to care for their loved ones.

Massage Heights aims to elevate customers lives by offering them care for their mind, body and spirit. Massage Heights offers massage and facial services to include aromatherapy. They appeal mainly to women but attempt to offer packages for men as well. They attempt to establish a continuous relationship with customers to ensure long term care that improves their lives. The purpose of this ad campaign is to gain new clientele by appealing to their need for solidarity amidst the chaos of Quarantine during the pandemic.

Advertisement will appeal to the clients by recognizing their hardships during the pandemic, relating to the customers, and appealing to their need for some alone time and need for self-care. This will be done through a radio advertisement, poster advertisement and other means of communication via social media.

For this campaign, we used the already existing logo and tagline to incorporate into each advertisement.