How do you reach your local community and ask them to partner with your initiative to fundraise money via a 5k to aid in ending human trafficking? First you create a cohesive advertisement that works with the existing logo and imagery created by the ministry your partnering with. This includes developing a color palette that compliments the organization that oversees the project and using eye catching imagery to convey a positive message while not taking away from the seriousness of the issue. Keeping these fundamental tips in mind helped me develop and create advertisements for local stores, coffee shops, social media, and emails.